Velzur, 100% Italian DOP Extra Virgin Olive Oil

Description

VELZUR – Our highest quality 100% Umbrian DOP extra virgin olive oil.

While several Italian regions produce olive oil, Umbria produces one of the very highest quality oils. Our olives come from Umbrian hills owned by a storied, aristocratic family for many centuries.

Our family have farmed the hills around Orvieto for centuries. This is a land full of Etruscan tombs, Roman ruins, fertile soil for vineyards and olive groves in a staggeringly gorgeous countryside.

We are deep in the Umbrian countryside and use no pesticides. Every olive grows in the sun and wind and rain on these beautiful and historic hills. Our olive varieties include frantoio, leccino, and moraiolo. We press them almost immediately after they are harvested from the trees, which is critical for a pure and salubrious product.

We offer a small, boutique production grown at a high elevation compared to most producers. We harvest early, resulting in lower quantity but much higher quality.

Our olive oil, unlike many supermarket olive oils, has the following characteristics:

• 100% of olives sourced from one place like ours. Seek 100% Italian or 100% Spanish or 100% Greek, but never a mix. Beware of European Union oil mixes. Also beware of “Tuscan” oil that actually uses Tunisian olives but processes in Tuscany – sadly you may never really know the truth as they are not required to put this on the label. With our oil, we personally pick the olives off of our trees here in Umbria. It’s our guarantee to you.DOP olive oil, which is even more specific. This is like DOC for wine. It means in Italian “Protected Designation of Origin”. The olives come not just from one country but a very specific zone within an Italian region. Our olives are DOP “Colli Orvietani”, which means the Hills above Orvieto. Every olive grew in the Italian sun and wind and rain on those hills.
• Extra virgin olive oil, not just olive oil. This means that the olive oil can have a maximum of 0.8% acidity.
• Polyphenols. These naturally occurring olive compounds have significant health benefits towards digestion, diabetes, heart health, and cancers. Did you know that olive oil is classified as a medicine by the FDA? This is due to its extraordinary health benefits.

ANALYSES

As soon as our 2024 oil has been analysed, we will share the results with you.

A few more details about our olive oil: We are officially certified as a DOP olive oil, “Denominazione Origine Protetta”, which is a whole lot of Italian to say Protected Location Label. We can use only olives indigenous to this region and the oil is subject to many more controls and analyses. The common analogy is Champagne which cannot be produced in California or Spain or Italy, only that one microregion of France. Our DOP is Umbria Colli Orvietani, the hills around Orvieto, and our olives are moraiolo, frantoio, and leccino cultivars. The olives grow at an altitude higher than 600 meters, which also results in lower quantity production but higher quality oil.

We produce small batch quantities only, as we are not interested in large scale industrial production.

On the business side of things, we express airmail your olive oil directly to you. It is not sitting on a container ship for weeks or in a warehouse at the port. We are also officially registered with the FDA and work with an American importer to facilitate the customs processes.

In short, this is not your average grocery store olive oil!